DSR.BrandHub – 30 Hotels, 5 Brands, 1 Neos

How do you unite five fundamentally different hotel brands on one technical platform without diluting their identities?

In this case study, we explore how Sitegeist consolidated DSR’s 5 brands into a single Neos frontend in 2025.  We’ll share practical insights into relaunching five brands within one year, building a multi-brand style system with Figma and design tokens, scaling dynamic pricing across hundreds of touchpoints without performance loss, and running the platform on a scalable Kubernetes infrastructure with Flownative Beach.

The session demonstrates how Neos can scale far beyond a single website—without compromising brand individuality.